Your business depends upon so many others for its success: your accountant, web-designer, banker, advertising agency, IT support, solicitor and suppliers to name just a few.
But here's a question for you. Do you get everything from them that you could get? Do you give them a chance to contribute everything that they could with their unique expertise and skills?
How many more enquiries would you get from your website if you gave your designer a clearly defined Marketing Strategy and your Rules-of-the-Game to work from? This helped the business that had previously got their website ranked on Google for something his customers weren't looking for...
How much more cost-effective would your marketing be if it was planned prior to approaching a marketing consultant rather than just doing something because you know you should or because an advertiser has a special offer on this week? This helped the business that was spending over £3000 per month on advertising and didn't know if it was delivering a return on investment.
How much more profit could you make if your accountant, bookkeeper, banker, broker and IFA were all helping you work towards the same coherent financial plan and exit strategy? This helped the business owner who was paying too much tax because he didn't have a clear financial goal that his accountant and IFA were working towards.
The problem is that only a few small businesses have the ability to bring all of this together to get the most out of their third-party providers. Some don't have the time to do it. Others don't have the knowledge. Some just haven't given it any thought.
But it's worth thinking about. How much do you pay every year for external business support? Wouldn't it be great if you could get a better return on your investment?
You probably already have many of the providers in place, but you may need the systems and tools to join them up properly and make them work more effectively for you. Tools like an exit strategy, a strategic marketing plan or a budget forecast and business scoreboard.
Working with many business owners over the years, we've found that when our clients put these tools in place, it's far easier for them to:
- Hire service providers best suited to their needs
- Work more efficiently with their chosen service providers
- Get better service from them
- Get better outcomes: more profit, more customers, more effective teamwork and less hassle.
If this strikes a chord with you, then get in touch to find out how we can help you optimise the systems and tools in your business so that you can get more profitable outcomes from your investment in external advisors and service providers.
If you're interested in building a stronger business that delivers more to you, your employees and your customers in the North East of England then find out more about coaching for business growth and the tried and tested methodologies of the World Number 1 business coaching organisation, ActionCOACH. Book Online for a commitment-free discussion to explore the benefits of working with a certified coach and enquire about funding.
Article Source: http://EzineArticles.com/8041669
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